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Content Marketing

Projects I've Managed

I've managed a lot of content marketing deliverables over the years. I'm especially proud of these. 

Brafton •

How Brafton Put the Flair in Tecflair’s Website

Your company site is the focal point of everything your business does on the web. Every road sign you put up on the internet—your social media profiles, your display ads, your email marketing campaigns—points to it.

And within seconds of arriving on any site, users form an opinion about the brand. Within a minute, they decide whether they’ll stick around and make themselves comfortable, or continue their journey elsewhere and never return.

Which brings us to our client, Tecflair. In a matter o
PerkinElmer Blog •

White Paper - Virus Vaccine Research and Development- Accelerated Workflows

“This is not a race between manufacturers. It is us against the virus.”

There is a saying in science that “anything is possible.” The SARS-CoV-2 pandemic proved it. In the U.S., two messenger RNA (mRNA) vaccines went from bench to bedside in months, not years, with Food and Drug Administration (FDA) emergency use authorization (EUA) designations.

Virus vaccine research and development are being transformed in real-time. To protect the world from the threat of COVID-19, researchers are redefini
PerkinElmer Blog •

White Paper - Gene Therapies Vs. Cancer: Insights From an Industry Leader

Gene Therapies Vs. Cancer: Insights From an Industry Leader

PerkinElmer recently discussed next-generation cancer therapies with one of the founders of the field, Dr. Sunil Chada.

The complexity of cancer continues to pose significant challenges for researchers in the development of novel therapeutic agents. Historic treatment approaches including chemotherapy, radiation, and immunotherapies such as antibody therapies have failed to deliver curative outcomes for most patients due to cancer res
Brafton •

Client Testimonial from Oliver Wight: 'They hit the nail on the head'

Oliver Wight Americas is a global consultancy that transfers its expertise to client organizations. When the time came to rejuvenate their brand, they approached Brafton for help redesigning their website and creating new video content.

“The thing that jumped out the most with Brafton is that they were very responsive, and they had an immediate drive to make us successful,” said Susan Hansen, VP Marketing, Oliver Wight Americas. “Everything has come out really class A. We’ve been really impress
abas •

eBook - ERP KPI Playbook for Manufacturers

Download this playbook to learn how to calculate and analyze the most important ERP KPIs for manufacturers.

Learn how today's most profitable manufacturers monitor and measure what drives their success.

This ebook covers the 14 most important KPIs for modern manufacturers, divided into manufacturing KPIs, inventory KPIs, and Quality KPIs. We’ve given you formulas to calculate each ERP KPI, information about who needs to watch it, as well as pro tips about making practical use of the data in yo
Brafton •

Video: Chris Helms on content marketing versus journalism

Hi, I'm Chris Helms, I'm a project manager for Brafton.

Everyone who knows me here knows that I say I want to do every job here, so I'm well on my way.

So far, I've been a lead editor and a senior editor and now I'm a project manager, and I have several other jobs in my sights, too.

When I first came on, I came out of journalism. Thinking about the biggest difference between working at a newspaper and working at Brafton, I really have to say, the similarities are a lot more important. It's a heavy deadline environment. You're working with really motivated people.

What I miss most about working in a newsroom is when a big story breaks. That time when they hear the crackle of the police scanner of something big, or one of your sources calls you with something and the whole newsroom springs into action.

So, I do miss that, although there's an analog here. You know, here, a client may come up with a big ask, it's got a tight deadline and you see some of the same kind of energy.

One thing I had to learn that I didn't have in my journalism background was analytics and SEO. It’s a matter of, OK, you've got this great piece of content, but if you don't have the right keywords, if you don't have the right search intent in mind when you put it together, if you don't market it on social media in the right way, it doesn't matter.

So our expertise at Brafton here is not just the thing, not just the story, not just the product, but making sure that the right people see it.

Thanks for watching! Please check out our blog and social feeds for more content.

Read the blog: www.brafton.com/blog
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See our work: www.brafton.com/clients/
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Connect with us on LinkedIn: www.linkedin.com/company/Brafton
Brafton •

Chris Helms: Editor Extraordinaire Turned Project Manager

The beautiful thing about content marketing is that all departments come together to work on a client strategy.

This is one of the things Project Manager Chris Helms likes most about his current role. He describes himself as a “natural connector,” and collaborating with people across all departments to deliver on a strategy is very satisfying to him.

Chris has had quite an interesting career path – not only at Brafton, but in his earlier jobs as well. He obtained a history degree from the Univ
PerkinElmer Blog •

Article - Protecting Your Lab from the Future

Protecting Your Lab from the Future

Scientific productivity has remained flat over the last decade, despite $150 billion being spent yearly on research and development (pre-COVID-19), according to a PwC report titled “Pharma 2020: From Vision to Decision.” Innovation is vital for pharmaceutical companies, not only to succeed against competitors, but also to protect against potential threats.

Futureproofing is the process of continuous improvement that will keep your lab safe from security thre
Welcome to the Video Conferencing Hub •

Blog Post - Best practices for acing a virtual interview

Life lately hasn’t exactly felt like” business as usual” for job seekers and businesses looking to hire. Many companies had to shift to remote workforces overnight, closing their physical offices and spaces.

This situation creates obvious challenges for the interview process. Yet many companies have forged on with hiring plans, particularly those businesses experiencing demand spikes.

Employers have increasingly utilized virtual interview settings but now rely on them entirely. And it’s worth